Auraglow + Ampd: turning Meta Ads into Amazon growth

Precision Audience Acquisition via Meta Ads to Amazon

Ampd helped Auraglow to align its Meta strategy to target high-intent audiences. By deep linking ads directly to Auraglow’s Amazon store, we cut friction and maximized conversion potential, landing users in a purchase-ready environment.

Unlocking 96% New‑to‑Brand Shoppers

Ampd's near-real-time audience insights enabled precise targeting optimization towards shoppers who hadn’t previously purchased Auraglow products. The result? 96% of conversions were brand-new customers.

128% ROAS: Measurable Retailer Attribution

Tracking every dollar spent on Meta Ads and attributing it to Amazon sales, Ampd showcased a 128% return on ad spend. This closed-loop reporting demonstrates how offsite media can directly drive onsite performance.

Scalable Success: Offsite Media as a Growth Channel

This campaign established a repeatable funnel: Meta Ads → retail shelf → attribution-based optimization → scale. The approach drove both top-line revenue growth and margin efficiency, proving Meta’s role as a scalable retail growth engine.

Why Auraglow saw this as a success story with Ampd:

• High-Intent Traffic: Meta Ads led qualified shoppers directly in Auraglow’s Amazon storefront
• Strong New-Customer Reach: 96% of buyers were first-time Auraglow customers, highlighting audience expansion effectiveness
• Measurable ROAS: 128% ROAS validated both channel and platform investment
• Strategic Attribution + Scaling: Ampd’s platform enabled data-driven bidding, closed-loop attribution, and deep funnel optimization, resulting in growth scaling